During this period, Damss transformed books deemed outdated, manuals considered useless, and writings lacking in content into an innovative and provocative work. “SOFT BACH” was a creative exploration of the notion of obsolescence, demonstrating that what is considered useless can, in fact, be recycled into something extraordinary.
The message of the installation emerged clearly: not everything that has ceased to serve us must be eliminated but can earn a new life when reconsidered and processed in unusual and unexpected ways. Books, once relegated to the role of mere information carriers, became the medium to express a universal language, transforming into works of art and design. The lines of text, liberated from the pages of the books, transformed into narrative threads, creating sinuous forms that could be read by anyone, in any language. This installation was an invitation to reflect on the aesthetic value of what is often considered waste, demonstrating that even the most seemingly banal material can become the foundation for an extraordinary artistic expression. The geometric volume of the books was redefined and expanded, assuming the quality of an aesthetic volume that challenged viewers to reconsider the very concept of obsolescence.
Dal 5 maggio al 5 giugno 2021, presso l’Atelier di BA Book a Busto Arsizio, Damss ha realizzato l’installazione artistica “SOFT BACK”. In questo spazio dedicato alla trasformazione e alla reinterpretazione, i libri, spesso considerati inutilizzabili e obsoleti, hanno trovato nuova vita come protagonista di un’opera d’arte in continua evoluzione.
From May 5th to June 5th, 2021, at the BA Book Atelier in Busto Arsizio, Damss created the artistic installation “SOFT BACK.” In this space dedicated to transformation and reinterpretation, books, often considered unusable and obsolete, found new life as the protagonists of an ever-evolving work of art.
